What is Data Visualization?
Data Visualization is a way of representing complex data and stats in a pleasing, visually-appealing way. Visual data may include components like pie and graph charts, maps or tables, and can be presented in different forms, such as infographics, videos, illustrations and interactive reports.
Why is it important? The answer is simple. Our brains absorb visual information better, faster, more easily.
Benefits of Data Visualization
The benefits of visualizing data include:
- providing clearer information for clients
- making it easier to view and analyze patterns and trends
- enabling interaction with the data
- allowing for more information to be absorbed, and more quickly
- better identify peaks and troughs.
Sitepoint’s arcticle is going to assess how a new tool, Google Data Studio, can help us build beautiful and interactive reports.
Google Data Studio
Google Data Studio (GDS) is a new tool by Google that makes it easy to create beautiful, engaging, responsive, branded and interactive reports. It does this by pulling metrics from Google’s properties, such as Google Analytics, Adwords and YouTube Analytics, as well as spreadsheets and SQL databases.
For the article, the author will be using Data Studio to create a visual report using Google Analytics data. To do this, you first need to have an active Google Analytics property that is properly integrated with the website.
The same applies to other reports. If you wish to pull the data from your Adwords or YouTube Analytics, make sure to sign in with an appropriate Google account that has that data.
Read the Setup Guide on Sitepoint: Here